Friday, June 8th
9:00 a.m. - 2:30 p.m.
Good Samaritan Regional Medical Center
3600 NW Samaritan Drive
Corvallis, OR 97330

Learn about the latest “Marketing Prescriptions” for healthcare communicators at the Healthcare Communicators of Oregon spring conference.

• Brycie Jones, social media manager at Oregon Health & Science University, and Alisa Zwanger, marketing manager at Mambo Media, will shares tips on using social media tools for reputation management and crisis communications. The presenters will present case studies drawn from recent events.
• Wayne Clark, vice president of communications and marketing at Legacy Health System, will discuss how his organization approached overall brand development and the launch of its Randall Children's Hospital.
• Dave Fiskum, a lobbyist and partner at CFM Strategic Communications, will team up with Patty Wentz, communications director with the Oregon Health Authority , for a panel discussion on healthcare reform in Oregon.
• Katelyn Schwark, director of marketing, and Jeni Watkins, marketing representative, at Coffey Communications will talk about integrating traditional and online communications techniques.